Brand Campaign
The objective is to increase awareness and preference for Crombie Lockwood as an expert, trustworthy and dependable insurance brokerage whilst still promoting the successful 45-year track record of sorting New Zealanders’ insurance.
3 different creative messages and visuals were created to align against the 3 brand pillars - expertise, trust and reassurance. These represent the service and point of difference an existing or new customer can expect when engaging with a Crombie Lockwood broker. We have identified that a mix of radio, billboards (OOH), online news sites, video, digital and social channels provides the best, most cost-effective way to achieve our objectives.
This year (2023) saw a fresh new approach built on the ambitious and successful previous 4-5 years. Tiaki (the Kakapo brand mascot) is the hero. Tiaki - to care, conserve, and protect people and place.
NOT IN MARKET YET
Image credit: bestawards.co.nz/graphic/design-craft/dow-goodfolk/crombie-lockwood-kakapo
Image credit: bestawards.co.nz/graphic/design-craft/dow-goodfolk/crombie-lockwood-kakapo
Credit: work produced by Sunny for Crombie Lockwood whilst employed at Crombie Lockwood. Sunny was the sole / lead designer with input in the strategy and creating all creative / design concepts, development and roll out. Crombie Lockwood used an external company to execute the video assets with Sunny’s direction and management. A media agency was used to recommend and buy media placements. 3-4 years ago Crombie Lockwood collaborated with Dow Goodfolk to produce the paper Kakapo which won a Gold Best Award in 2019 for design craft.